BRADLEY BROWN DESIGN AND ITS CLIENTS EARN MULTIPLE AWARDS

September 27, 2011

Five projects designed by Bradley Brown Design Group have been selected as winners in the 2011 American Graphic Design Awards competition. Four projects for Winchester, Virginia-based American Woodmark Corporation received Certificates of Excellence, including catalogs for both their Shenandoah and American Woodmark cabinetry brands and Shenandoah's launch brochure and kitchen designer workbook. A capabilities brochure designed for local investment advisor Greycourt & Co. also received a Certificate of Excellence.

The American Graphic Design Awards program is an annual competition sponsored by Graphic Design USA magazine to celebrate the best and brightest in graphic design. It honors outstanding work of all kinds and across all media: print and collateral, advertising and sales promotion, corporate identity and logos, internet and interactive design, packaging and p-o-p, broadcast and motion graphics. This year's competition received more than 8,000 entries. Of these, a highly selective 15 percent were recognized as winners.

The Marks of Sustainability.

July 14, 2011

Lately, sustainability has gone from a buzz word in communication design and printing to a necessity. More often, our clients would like to communicate their own environmental stewardship on print pieces.

In the design process, paper selection is a big part of demonstrating environmental responsibility.

The corporate sign-off on the back cover of many print pieces has become crowded with logo marks demonstrating environmental certifications. Although they are becoming more prevalent, you may not be familiar with them. Here is a brief guide on the marks you are mostly likely to see.

Recycle Logo
This indicates that a product or package is recyclable and/or made with recycled materials. The recycled logo requires at least 30% pre-consumer content.

Post-Consumer Waste (PCW) PCW is material recovered after being used by the consumer, as opposed to waste from industrial processes. To communicate paper contents an equation is used (total amount of recycled content first and amount of post-consumer waste second, for example: 100/30 PCW).

FSC Certification   www.fscus.org
Ensures that the paper meets the Forest Stewardship Council's standards for responsible forest management. The FSC chain-of-custody logo indicates that every entity that touches the finished product—from the forest and logger to the paper manufacturer and merchant, and finally printer—is FSC-certified.

Processed Chlorine Free (PCF)  www.chlorinefreeproducts.org
is reserved for recycled content paper. PCF papers have not been rebleached with chlorine-containing compounds. Minimum of 30% post-consumer content is required.

Totally Chlorine Free (TCF) is reserved for virgin fiber papers. TCF papers do not use pulp produced with chlorine or chlorine-containing compounds as bleaching agents.

Green Seal  www.greenseal.org
Green Seal is an independent, non-profit organization dedicated to safeguarding the environment by promoting the manufacture, purchase and use of environmentally responsible products and services, including printing and writing paper.

Green-e  www.green-e.org
The Green-e logo indicates use of certified renewable energy such as solar electric, wind and geothermal. Green-e is the nation's leading independent certification program for renewable energy products.

BRADLEY BROWN DESIGN AND ITS CLIENTS EARN MULTIPLE AWARDS

November 18, 2010

Three projects designed by Bradley Brown Design Group have been honored with local and national awards. Two catalogs were selected as winners in the 2010 American Graphic Design Awards competition. Both the American Woodmark and Shenandoah cabinetry catalogs for Virginia-based American Woodmark Corporation received Certificates of Excellence. An online annual report for FHLBank Pittsburgh was honored by the Pittsburgh Chapter of the International Association of Business Communicators at their annual Golden Triangle Awards Program. The annual report received an award of honor in the Electronic & Digital Communication category.

The American Graphic Design Awards program is an annual competition sponsored by Graphic Design USA magazine to celebrate the best and brightest in graphic design. It honors outstanding work of all kinds and across all media: print and collateral, advertising and sales promotion, corporate identity and logos, internet and interactive design, packaging and p-o-p, broadcast and motion graphics.

Sponsored by IABC/Pittsburgh, the 31st annual Golden Triangle Awards program honors communications excellence in Western Pennsylvania. Entries were judged by professional communicators from across the country. IABC is a professional organization for writers, public relations specialists, editors, graphic designers, audiovisual specialists, communication executives and managers, and other business and organizational communicators.

BRADLEY BROWN DESIGN WINS TWO AWARDS

September 13, 2010

Two projects designed by Bradley Brown Design Group have been selected as winners in the 2009 American Graphic Design Awards competition. A capital campaign brochure, "We Are The Difference Makers," designed for the YMCA of Greater Pittsburgh and the Shenandoah Cabinetry catalog for Virginia-based American Woodmark Corporation both received Certificates of Excellence.

The American Graphic Design Awards program is an annual competition sponsored by Graphic Design USA magazine to celebrate the best and brightest in graphic design. It honors outstanding work of all kinds and across all media: print and collateral, advertising and sales promotion, corporate identity and logos, internet and interactive design, packaging and p-o-p, broadcast and motion graphics. This year's competition received more than 8,000 entries. Of these, a highly selective 15 percent were recognized as winners.

What's Up?

  • Favorite 2012 Super Bowl Commercials

    Susie

    Graduating from high school is a significant accomplishment and warrants significant gifts to celebrate. A new convertible is a significant gift, a mini refrigerator maybe not. In the Chevy Camaro commercial, a recent graduate gets carried away with excitement when he thinks his parents have bought him a new car. The funniest aspect of this commercial is not the grad's reaction to his haul, but his parents' reaction to his zany behavior. His parents' dialogue and facial expressions are amusing and they seem to be in shock about their son's kooky behavior as if they are thinking, "Is our son truly college material?"

  • Favorite 2012 Super Bowl Commercials

    Lori

    I love dogs. And, although I found most of the overpriced Super Bowl commercials extremely underwhelming, my favorite was the Volkswagen ad with the overweight dog. It is impossible for me to resist the adorable dog that takes on all of our human, neurotic fears and hang-ups, then overcomes them with diligence and commitment. It must be a theme that tests well with focus groups because it was so popular throughout the game day commercials. What's not to love about that? After all, who can't relate to the cold reality of looking in the mirror only to see a reflection that is larger than it used to be?

  • Favorite 2012 Super Bowl Commercials

    Megan

    Since my beloved Steelers were not in the Super Bowl, the entire production—game, commercials, Madonna—was a snooze-fest. For the commercials, it was more about what I hated—Clint Eastwood's Chrysler ad, GoDaddy, Pepsi, and Teleflora—than what I loved. While they didn't knock my socks off, all of the animal ads brought a smile to my face (no animal in the H&M ad, but that one made me grin too). I especially liked the Career Builder ad with the monkeys. Somebody ordered 46 banana daiquiris? Sorry PETA, I found some joy in a Super Bowl sans Steelers.

  • Favorite 2012 Super Bowl Commercials

    Christine

    My favorite commercial was Bud Light's "Here WeeGo." It promotes the brew in familiar fashion—with a group of people at a wonderful party—and features a cute dog, like many of the commercials did this year. What stood out to me was that Bud Light also used the advertisement to increase awareness for rescue animals that are in need of good homes. When you visit Bud Light's Facebook page, you can learn more about Weego and how to rescue your next pet. And for every "like" they get on the page, they will donate $1 to the Animal Rescue Foundation!

  • Favorite 2012 Super Bowl Commercials

    Paul

    The crop of ads featured during this year's Super Bowl were underwhelming. Maybe my expectations are too high, but I'm bored with talking babies and cute animals. I'd like to see advertisers take counsel from this Hyundai commercial: A frustrated car designer sits at his desk completely out of ideas. He mutters, "This is impossible, it's never going to work." A co-worker overhears him, stops and begins to hum the music from the movie "Rocky." Others join in and soon the entire global Hyundai team is humming and marching to the beat. When the music reaches the crescendo, everyone is silent and facing the designer who says, "Let me give it another try."

  • Favorite 2012 Super Bowl Commercials

    Matt

    It seems that car companies got a little creative this year and broke out the wallet! While Acura's ad with Jerry Seinfeld and Jay Leno, Audi's "Twilight" spoof and Kia's Motley Crue commercials were amusing, I think the Chevy pickup truck ad came out on top. What won this over for me was the Barry Manilow song and the Twinkies reference at the end. It reminded me of the scene in "Wall-E" with his pet cockroach!