Off-Press | Projects. Strategies. Links. Self-aggrandizing Hype.| Bradley Brown Design Group, Inc.

The Xtreme Performance positioning was recently applied to a capabilities package including a pocket folder and five insert sheets.

What do rock climbing, back country skiing, kayaking, windsurfing, and Formula 1 racing all have in common? These sports demonstrate extreme levels of performance. So does Artisyn Synthetic Paper, a polyolefin-based printing substrate used for durable print and industrial applications. Recently, our client asked us to help raise Artisyn’s visibility in the marketplace and give their team an effective, high-impact sales tool. We grabbed an energy bar and faced the challenge with no fear. The process included:

Investigating competing products; identifying their strengths and weaknesses, and evaluating their marketing techniques.

Developing a compelling positioning statement for the product, Xtreme Performance, that exploits Artisyn’s competitive advantage: unmatched performance under challenging conditions.

Using this positioning to drive the entire brand identity through a unifying creative concept of extreme sports images to illustrate Artisyn’s performance characteristics.

Highlighting Artisyn’s unique qualities (durability, printability, compatibility, versatility, flexibility, and bondability) while illustrating a vast array of applications

Creating a strategic plan for this identity to be applied to all
marketing collateral including sales literature, trade show booth, Web site, commercial pieces, etc.

Click here if you would like to know how our strategic approach will take your marketing communications projects to the limit.

Thanks for reading.

Bradley Brown's own Joe Coyle starred (with a full-page photo to boot!) in the Up Close & Personal feature in the June 2005 issue of Pittsburgh Magazine. For more information on Bradley Brown and our services, get up close and personal with Joe at joe@bradleybrowndesign.com.

Bradley Brown Design Group is a Pittsburgh-based graphic design firm specializing in strategic marketing programs in print and electronic communications.

We value your opinion. Please send your suggestions and feedback here. Know someone else who would be interested in receiving Off-Press? Please submit their email address by clicking here. If you do not wish to receive this publication in the future, please click here.