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2004/05 Viewbook
Bradley Brown makes the grade.
 Late last year, Waynesburg College came to us with a goal to create strategic, engaging recruitment pieces that would more accurately reflect their modern campus and innovative programs. Our assignment was to create a more consistent, contemporary look targeted to their audience of teenagers and families.

It was a project with a great deal of depth to it, and we designed a branded, youthful look for the admissions viewbook and search pieces, invitations, brochures and more. The eight-month process included the coordination and shooting of new photography in the spring of this year. We then applied the new look to a complete overhaul of the college's Web site waynesburg.edu.

It's an exciting set of projects, filled with challenges and solutions:
  • Striking a balance of new and existing photography, we used large, expressive shots of students interacting with each other and the campus as a visual link to the college's "Connections That Matter" theme.
     
  • To produce inviting, reader-friendly materials, we created open, expressive designs that include all of the relevant information without being packed margin-to-margin with copy.
     
  • The dynamic style of these pieces is also achieved through the use of a personalized, hand writing-style typeface and a vibrant treatment of the college's signature orange color.
     
  • With these new, energetic visuals, we created a completely redesigned Web site for Waynesburg. Click here to take a look.
"The people at Bradley Brown are wonderful to work with. I appreciate their creativity, design expertise, great work ethic, and overall attention to detail."
Susan Case
Director of College Relations
Waynesburg College
Exceeding the client's expectations and creating dynamic communications: that's what we call Amazing Work 101.

Click here and we'll tell you more about it.

Thanks for reading.
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2004/05 Search Piece
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Bradley Brown Design Group is a Pittsburgh-based graphic design firm specializing in strategic marketing programs in print and electronic communications.

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