Someone's in the kitchen. A Bradley Brown client for more than three years, American Woodmark Corporation (AWC) is one of the country's leading kitchen cabinet manufacturers for the remodeling and new home construction markets. We design a bi-annual product catalog for their Shenandoah Cabinetry line, which is sold exclusively through Lowe's. The main design objective of this 96-page catalog was to create a look that was more in line with a consumer shelter publication such as Dwell, Southern Living or Metropolitan Home. The restyle focused on how Shenandoah Cabinetry's style enhances lifestyles. We achieved this by: Creating appeal to women, the primary target audience at Lowe's   Designing a modern, clean look that was inviting and reader-friendly   Juxtaposing crisp product photography with warm lifestyle photography   Embellishing the catalog finish with perfect binding, a metallic ink in the masthead and a liquid laminate on the cover Click here and we'll tell you more about it. Thanks for reading.
		Cooking up results "This is the best I have ever seen." "Customers are so impressed." The new catalog has cooked up a tremendous amount of positive feedback from the Lowe's Kitchen Specialists. And customers are taking notice, too. American Woodmark Corporation has seen an increase in literature requests at the stores since many more consumers are picking up the catalog as they browse through the showroom.
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