Bradley Brown Thinks Outside of the Binder

When bigger isn't necessarily better.
Bulky and cumbersome. Those were the two words used by PPG Industries to describe the eight pound marketing binder they send annually to Pittsburgh Paints dealers. Was there a better way to deliver the volumes of marketing information and tools used to promote the premium paint line?

Smaller size. Better resource.
After exploring the benefits of different electronic mediums, we suggested a CD-ROM format. This format makes large amounts of reference material more accessible, easier to navigate and simpler to store. And it streamlines the process of supplying art to designers and printers since dealers have instant access to all of the high-resolution, digital artwork files.

We helped Pittsburgh Paints give its dealers an exciting, innovative and user-friendly tool.
Launch the Pittsburgh Paints 2007 Marketing Planner (5MB) »

The navigation was designed to mirror the established tab system from the binder, so it already was familiar to users.